What’s Up Paris - Strategic Communication & Web Development

What’s Up Paris is a digital project designed to help young Parisians and students discover genuine and affordable outings in the capital. The goal was to create a trustworthy, bilingual guide that breaks away from misleading “good deal” platforms while promoting authentic, tested experiences.

We developed the project from concept to launch, focusing on both creative and technical aspects:

• Brand identity - Logo, color palette, and tone emphasizing authenticity, diversity, and accessibility.
• Web development - Full WordPress site creation with bilingual content, optimized navigation, and blog functionality.
• SEO strategy - In-depth keyword research (“good plan Paris”, “students outgoing”, “cheap restaurants”), optimization of meta tags, alt descriptions, and backlinks.
• SEA campaign - Simulated Google Ads targeting segments such as students and young professionals in Paris, focusing on cultural and food-related interests.
• Social media activation - Multi-platform content strategy across Instagram, TikTok, and YouTube, including carousels, reviews, vlogs, and community-driven storytelling.
• Social ads - Future paid campaigns planned to enhance visibility and engagement on key platforms.
• Editorial calendar - One post per week (target: one every three days) to maintain a consistent rhythm and optimize traffic.