Hermès - Social Media Strategy

Hermès Paris is one of the world’s leading luxury houses, known for its craftsmanship, heritage, and timeless elegance.
As part of a school project, I created a complete social media strategy to modernize the brand’s online communication while maintaining its artisanal spirit and exclusivity.

The project included:
• Social media audit and KPI analysis across Instagram, Facebook, Twitter (X), Pinterest, and YouTube
• Development of a new editorial framework focused on craftsmanship and storytelling
• Creation of original social series such as The Hermès Gesture and Secrets of Silk
• Proposal of a digital partnership with French influencer Jeanne Damas to reinforce Hermès’ “Heritage” positioning
• Content strategy and publishing calendar to increase engagement and follower growth
• Measurement of KPIs including engagement rate, click-through rate, impressions, and podcast streams