Médecins du Monde - Social Impact Campaign

Médecins du Monde is a humanitarian organization that fights for access to healthcare for vulnerable and homeless populations.
In this project, our mission was to raise awareness about the housing crisis in France and its direct impact on health, while turning public indifference into collective action.

The project included:
• Strategic concept: Make the invisible visible, make the inaudible heard
• Awareness campaign combining outdoor ads, social media, and street marketing
• Creation of a YouTube pre-roll ad and social content series
• Influencer collaboration with @ileauu to reach younger audiences
• Partnerships with Paris City Halls and the Musée d’Art Moderne for visibility
• Retroplanning and KPI framework for campaign measurement (reach, engagement, donations)