Netflix - Brand Activation

2023

Netflix - Valentine’s Day Campaign

For Netflix, we designed a creative campaign concept for Valentine’s Day, blending digital interaction and live experience.
The goal was to strengthen emotional connection with users by showing that Netflix isn’t just for couples, but also for singles who share a passion for movies and series.

The project included:
• Concept development for the event “Netflix and Match,” hosted at the Centre Pompidou in Paris
• An interactive experience where singles filled out a personality form to discover their “Netflix Match” based on their favorite series and movie genres
• For couples, a quiz titled “How well do you really know your partner?” rewarding the top five pairs with exclusive studio visit invitations
• Screenings of romantic classics and fan-favorite Netflix originals such as To All the Boys I’ve Loved BeforeBridgerton, and La La Land to create a cozy, cinematic atmosphere
• Event communication through Instagram posts, stories, and TikTok teasers under the hashtag #NetflixAndMatch
• Visual assets for the event: posters, digital banners, registration forms, and on-site signage

Highlights: Creative strategy, event marketing, brand experience, social media activation, storytelling, concept development, teamwork

Contact Emilye if you liked her work.

All rights reserved to Emilye Bernard.

Contact Emilye if you liked her work.

All rights reserved to Emilye Bernard.

Contact Emilye if you liked her work.

All rights reserved to Emilye Bernard.

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