The Next Buzz – Creative Agency Concept & Print Series

In this group project, we were tasked with creating a fictional communication agency with a unique, standout identity. Our agency, The Next Buzz, positioned itself as a bold, forward-thinking agency specializing in communication for streaming platforms such as Netflix, Paramount+, or Disney+.

Our mission was to design an original, humorous, and visually strong three-poster campaign that showcased our creative universe while reflecting the codes of the streaming industry.

We created three print adaptations inspired by iconic series, revisiting each title with a communication-themed twist:

• “Game of Com” inspired by Game of Thrones

• “How I Met Your Success” inspired by How I Met Your Mother

• “The Big Buzz Theory” inspired by The Big Bang Theory

The visuals combined strong cultural references, playful copywriting, and a bold graphic direction to reflect the agency’s personality: creative, energetic, and strategically disruptive.

The project included:

• Creation of the agency’s positioning, values, and identity

• Development of a communication offer focused on streaming platforms

• Conceptualization and design of three print posters (three-part campaign)

• Copywriting inspired by iconic TV shows with humor-based title twists

• Visual direction, layout, and brand consistency across the campaign

• Presentation of the agency’s pitch and creative rationale