Grigri Amen - Strategic Recommendation for Brand Identity & Digital Communication

Grigri Amen is a French jewelry brand that celebrates spirituality, meaning, and kindness through symbolic pieces. Each creation carries positive energy and is meant to accompany its wearer with joy and authenticity.

I designed a complete social media strategy to help the brand clarify its identity, strengthen its digital presence, and align its communication with its core values.

The project included:

• Brand audit & positioning: Identified unclear positioning and visual inconsistency; redefined the brand around symbolic, personalized, and positive jewelry.

• Strategic recommendations: Focused on storytelling and emotional communication to reinforce the connection with the audience.

• Social media plan: Monthly content strategy combining organic posts, user-generated content (UGC), newsletters, giveaways, and paid campaigns.

• Editorial planning: Instagram (1 carousel, 1 reel, 1 story every two days) and TikTok (2 videos per week), with paid ads every six months.

• SEO recommendations: Defined meaningful keyword clusters (e.g., “symbolic jewelry,” “boho-chic jewelry,” “lucky charms jewelry”) to improve search visibility.

• Performance monitoring: KPIs including engagement rate, reach per post, click-through rate, and social traffic growth.